Digital Engagement Panels / Forums
Brädo utilizes private, moderated communities using social networks to allow you to target your customer in an online venue in which they are already familiar.
Whether short-term or long-term engagement, we promote interaction with the group and allow for private one-on-one conversations. This unique platform allows for real-time customer observation, multimedia stimuli sharing, group interaction and even video chat.
Digital Engagement Panel: Creating the Panel
Respondents are invited into the panel after being recruited, screened, and vetted through their existing social media presence to determine if they will be good participants in this medium.
Clients are also invited into the private panel to see the research as it progresses. As one client said, “looking at their Facebook profile is better than reading our segmentation profile…I think I really know these guys.”
Digital Engagement Panel: Daily Interaction
Questions are posted to the group’s private page and answered at the discretion of the respondent over the course of 24 hours. Just like traditional research, a discussion guide is written and approved for the study. This process allows for the guide to be modified throughout the study based on the respondents’ answers.
Digital Engagement Panel: Respondent Interaction
Due to the nature of the medium, respondents often reply to each other’s answers with their personal thoughts or suggestions. Consumers reply and respond to comments in social networks. Our Digital Engagement Panel benefits from this behavior.
Digital Engagement Panel: One-on-One Video Interviews
In addition to group and private messaging, Brädo Creative Strategists conduct one-on-one interviews (with the most engaging respondents) via web-based video and can record the session. This personal process allows for deeper understanding and context.
Digital Engagement Forum
- Hosted, moderated forums allow you to hear your customer in a one-on-one setting over an extended period of time.
- Brädo Creative Strategists ask multiple question types over the course of the study to keep the respondents fresh and engaged.
- Private messages and emails remind the respondents when new queries are posted and encourage quick interaction.
- Short- or long-term engagements are organized and executed based on optimum respondent feedback and client interaction.