An incremental sale can die in a heartbeat.
Shopping happens fast. Judgments are made within seconds. The decision to approach an in-store display can happen in as little as 1/3rd of a second. That means your brand’s opportunity to make an incremental sale can live or die in less than a heartbeat.
There’s no time for nuance.
But that doesn’t mean there’s no time for Insight. To the contrary, it means Shopper Insight must be elevated. Because in heartbeat decision scenarios, insight has the power to transform shopper behavior.
Brädo Creative Insight has brought urgency and insight together to help your brand maximize closure, transcend price and private label, earn retailer support and build shopper affinity.
For more information about our Shopper Insight Processes, click here.