In website or app development, it is easy to overlook the Insight.
Functional tactics, trendy design features, campaign integration and creative are all too often prioritized over the visitor’s values, needs and mindset. Unfortunately, regardless how great your interface looks, if it doesn’t feel intuitive and seamless to the visitor, if it isn’t driven by Insight – it has the potential to fail.
At Brädo, we believe that insight is the most critical component of communication. For that matter, we believe it’s the most critical component of marketing. Insight transforms customer beliefs – therefore customer behavior. Insight drives strategy. Brädo offers a series of qualitative research methodologies to help brand teams create, maximize and maintain insight-based digital interfaces including branded and unbranded desktop sites, mobile sites, website portals and applications.
For more information on our User Experience processes, click here.