Brad Fuller

Brad Fuller   Having worked over his long career in a number of agency roles – creative leadership, senior management, strategic development – Brad believes that building powerful brand strategies using consumer insights requires more true creativity than any job in marketing today. The puzzle lover inside him enjoys all types of strategic challenges. After hearing about Brädo from a colleague, Brad quickly realized that the company focused on the exact type of strategic work that excites him and was thrilled when he was offered an opportunity to become part of the team in 2014.

Brad Fuller began his career as an Art Director/Designer working for companies including Louis-London (now known as Momentum) where he contributed award-winning creative and conceptual work for everything from Anheuser-Busch to St. John’s Hospital.

From there, Brad took on the challenge of starting a new promotional marketing division for an established St. Louis ad firm as its first VP Creative Director. Brad’s leadership emphasized strategic thought as a foundation for all work and it paid off. The Patrick Company (division of Glennon Advertising) grew quickly to be a significant player by creating powerful campaigns for Anheuser-Busch, Monsanto and McDonald’s, to name a few.

After being recruited to join the team of a small agency called Zipatoni, Brad became the Executive Creative Director and a partner in the agency as it grew from less than twenty to almost 300 employees, and became part of IPG, a global marketing network. During this time Brad’s passion for the strategic side of the creative process led him to create the agency’s first Strategic Planning department. Brands benefiting from his contributions included Johnson & Johnson, Purina, eBay, Bacardi, Dr. Pepper/7up, Motorola, Gerber, Jim Beam and many more.

Brad’s next role was as EVP Managing Director of RIVET, managing its U.S. offices in multiple cities. He continued his passion for consumer insights and brand strategy as the group worked with clients in many categories including fast food, beer and spirits, technology and OTC drug brands.

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