Diane Schumacker

Diane Schumacker   Diane Schumacker has an extensive consumer marketing research background in consumer products on the client side, spending most of her career with Anheuser-Busch experiencing a wide range of strategic planning, brand positioning and creative development from Administration, to field coordination to insights of mainline and tactical brands, new product development, 50+ Segment, Millennials and Consumer Awareness & Education.  Prior to joining Brädo in 2008, Diane managed Anheuser-Busch’s International Research, which required the understanding of diverse business units, the cultures they operate in and the unique customer landscape of each.  This area offered a unique opportunity for on-the-job Best Practice training based on on-going collaboration with world class business partners such as Diageo, Heineken, Carlsberg, Tsingtao, Kirin, Labatt, Peroni and Damm.

At Brädo, Diane has spearheaded a wide range of studies involving consumer product goods for major corporations like Anheuser-Busch, AT&T, Chase Sapphire, Reynolds Aluminum, French’s Mustard, Clearasil and Crayola, as well as numerous pharmaceutical studies for specific brands like Gardasil, NuvaRing, Implanon, Saflutan, Maxalt and Motrin.

Diane likes to describe herself as “commercially-focused and results-oriented, focusing on making a tangible difference…being proactive and moving things forward, delivering simplicity and clear guidance, not jargon, complexity or over-intellectualization.”