Well, This is New...

Launching a Vaccine in a World of Distrust

By Marc Chechik / August 3, 2020

If you are a vaccine brand, how can you overcome distrust and cynicism to ensure widespread participation in your vaccine?

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“I Am Not Throwin’ Away My Shot!”

By Jim Fisher, Ph.D. / July 30, 2020

Can we rebuild trust in vaccines? We may now be closing in on one or more Covid-19 vaccines. That’s good news, to be sure, but will it be the panacea everybody’s hoping for? We’re not sure. Most of us have more questions than answers.

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We Are Heartsick Over This.

By Andy Parham / June 8, 2020

Andy Parham, Brado CEO, shared this letter with our company earlier this week. We believe his words reflect our mission, our thoughts and our hearts.

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Zoom Fatigue… And How to Navigate it in Research

By Laura Hannibal / May 15, 2020

We researchers certainly feel the fatigue from increased virtual interactions during COVID. We’re pretty sure our participants do, too.
Their engagement is essential, which is why Brado’s Digital Center of Excellence (DCoE) and Behavioral Analysis Unit (BAU) have teamed to analyze and help alleviate “zoom fatigue” in research methodologies.

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Tell Me a Story: What’s it all mean?

By Jim Fisher, Ph.D. / April 29, 2020

The COVID-19 crisis has administered a collective shock to our equilibrium. We are seeing many consumers moving along a common journey of coping and adapting to this crisis by a very clear search for meaning. This stage of adjustment is what we call “sense-making.”

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COVID-19 & the Loss of Smell: Correlation or Causation?

By Jim Fisher, Ph.D. / April 12, 2020

A.J. Ghergich recently shared a synthesis of company research on Google search trends around COVID-19. The report offered a broad range of analysis and visualization and was published on SEMrush’s influential blog.

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