Thought leadership

Building and Using Journey Maps

By Jim Fisher, Ph.D. / April 16, 2021

The customer journey map is a key tool that potentially helps us see the world from the customer’s point of view and provides us with the direction we need to ease and accelerate that journey.

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CMO on the Spot: The Disruption Dilemma

By Jim Fisher, Ph.D. / April 16, 2021

Today’s Chief Marketing Officer is expected to do more and do better — even as the marketing paradigm itself is in rapid flux. This post identifies the resources and approaches that are now available to help this CMO “on the spot.”

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Search Data Puts a Spotlight on the Path to Vaccination

By Jim Fisher, Ph.D. / February 17, 2021

In response to the COVID-19 pandemic, we’ve all embarked on this long and winding road to vaccination. Is herd immunity at the end of the journey? At Brado, we’re charting this path to vaccination and using consumer search queries as a valuable tool to develop just-in-time content and improve segmentation approaches to address this important public health challenge.

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Futures Thinking

By Marc Chechik / February 16, 2021

Brado’s Chief Transformation Officer, Andy Ford, recently spoke to healthcare leaders about Futures Thinking, and how it’s helping companies navigate obstacles and opportunities in COVID-propelled “tsunami of new.” In this video, Ford explains how he’s guiding companies to prepare for, rather than try to predict the future.

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Mobile Trends in Healthcare

By Marc Chechik / October 9, 2020

Google recently announced plans to switch to mobile-first indexing on all websites, breaking at the end of this year from its past preference for desktop crawling. In this video, Ghergich offers a summary scorecard for healthcare’s mobile readiness, as this is rapidly becoming an important factor in marketing for healthcare systems.

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The Psychology of Vaccines

By Marc Chechik / October 9, 2020

In the world’s race to find one or more vaccines for Covid-19, we find fear colliding with confusion to produce public paralysis. Brado’s thought leaders, Bob Cuneo and A.J. Ghergich, focus on this dilemma with a mix of behavioral science and digital savvy.

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