On May 10, 2023, Google announced plans to release a generative AI-based search experience, marking the most advanced update to the search engine in its 25-year history. This update marks a pinnacle moment after the last six months of rapidly accelerating media coverage, global conversation, application development, and consumer adoption of generative AI.
Upon its release in November 2022, Open AI’s ChatGPT — a generative AI chatbot — racked up 100 million users in the first two months and now attracts an average of more than 35 million daily visits. This record-breaking adoption curve is outpacing all major tech innovations in recent history (think: streaming video, virtual reality) and outlasting the initial hype unlike other highly anticipated tech news (think: blockchain, Metaverse).
For healthcare executives and marketers, these user statistics should be seen as a blaring signal that the age of AI is not only here, but here to stay. At this rate, generative AI and conversational search will have swift and significant implications on how brands engage with consumers (via SEO and paid media, for instance) and consumers’ expectations for brand engagement.
As a leader in digital marketing, Brado has long been preparing for this new reality. Our Brado ONE Precision Marketing System and Platform for Conversational Care not only leverage the power of generative AI, but also optimize it with deep patient journey insight. With Brado ONE, you’ll know what your customers want before they do — and engage with them on their terms.
Now’s the time to be thinking about generative AI and the impact it will have on healthcare marketing and patient engagement.