Posts by Author: Jim Fisher, Ph.D.

“I Am Not Throwin’ Away My Shot!”

By Jim Fisher, Ph.D. / July 30, 2020

Can we rebuild trust in vaccines? We may now be closing in on one or more Covid-19 vaccines. That’s good news, to be sure, but will it be the panacea everybody’s hoping for? We’re not sure. Most of us have more questions than answers.

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Tell Me a Story: What’s it all mean?

By Jim Fisher, Ph.D. / April 29, 2020

The COVID-19 crisis has administered a collective shock to our equilibrium. We are seeing many consumers moving along a common journey of coping and adapting to this crisis by a very clear search for meaning. This stage of adjustment is what we call “sense-making.”

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COVID-19 and the Loss of Smell: Correlation or Causation?

By Jim Fisher, Ph.D. / April 12, 2020

A.J. Ghergich recently shared a synthesis of company research on Google search trends around COVID-19. The report offered a broad range of analysis and visualization and was published on SEMrush’s influential blog.

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Telemedicine and Telehealth

By Jim Fisher, Ph.D. / March 27, 2020

Telehealth techniques and applications have been on the discussion agenda for many years. As technology has progressed, so, too, has the use of this tool.

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Here Comes The New

By Jim Fisher, Ph.D. / February 21, 2020

Today, change is propelled by digitization, automation, artificial intelligence and all manner of technological advancement. Are you ready for this new? And the disruption and displacement it brings?

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