Brado
Posts by Author: Jim Fisher, Ph.D.
Search Data Puts a Spotlight on the Path to Vaccination
In response to the COVID-19 pandemic, we’ve all embarked on this long and winding road to vaccination. Is herd immunity at the end of the journey? At Brado, we’re charting this path to vaccination and using consumer search queries as a valuable tool to develop just-in-time content and improve segmentation approaches to address this important public health challenge.
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“I Am Not Throwin’ Away My Shot!”
Can we rebuild trust in vaccines? We may now be closing in on one or more Covid-19 vaccines. That’s good news, to be sure, but will it be the panacea everybody’s hoping for? We’re not sure. Most of us have more questions than answers.
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Tell Me a Story: What’s it all mean?
The COVID-19 crisis has administered a collective shock to our equilibrium. We are seeing many consumers moving along a common journey of coping and adapting to this crisis by a very clear search for meaning. This stage of adjustment is what we call “sense-making.”
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COVID-19 and the Loss of Smell: Correlation or Causation?
A.J. Ghergich recently shared a synthesis of company research on Google search trends around COVID-19. The report offered a broad range of analysis and visualization and was published on SEMrush’s influential blog.
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Telemedicine and Telehealth
Telehealth techniques and applications have been on the discussion agenda for many years. As technology has progressed, so, too, has the use of this tool.
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Here Comes The New
Today, change is propelled by digitization, automation, artificial intelligence and all manner of technological advancement. Are you ready for this new? And the disruption and displacement it brings?
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