Brado
Posts by Author: Marc Chechik
Futures Thinking
Brado’s Chief Transformation Officer, Andy Ford, recently spoke to healthcare leaders about Futures Thinking, and how it’s helping companies navigate obstacles and opportunities in COVID-propelled “tsunami of new.” In this video, Ford explains how he’s guiding companies to prepare for, rather than try to predict the future.
Read More
Mobile Trends in Healthcare
Google recently announced plans to switch to mobile-first indexing on all websites, breaking at the end of this year from its past preference for desktop crawling. In this video, Ghergich offers a summary scorecard for healthcare’s mobile readiness, as this is rapidly becoming an important factor in marketing for healthcare systems.
Read More
The Psychology of Vaccines
In the world’s race to find one or more vaccines for Covid-19, we find fear colliding with confusion to produce public paralysis. Brado’s thought leaders, Bob Cuneo and A.J. Ghergich, focus on this dilemma with a mix of behavioral science and digital savvy.
Read More
An Earthquake in Trust
In the midst of a global pandemic, mistrust is also reaching epidemic proportions. Brado’s Chief Insight Officer, Bob Cuneo, observes that trust in media, government, and other institutions is rapidly eroding.
Read More
COVID-19 Vaccine: The Emotions Driving Decision
Brado began to explore the complex emotional tensions behind the decision to vaccinate – a decision people around the world will soon face.
Read More
Launching a Vaccine in a World of Distrust
If you are a vaccine brand, how can you overcome distrust and cynicism to ensure widespread participation in your vaccine?
Read More