Posts by Author: Marc Chechik

Mobile Trends in Healthcare

By Marc Chechik / October 9, 2020

Google recently announced plans to switch to mobile-first indexing on all websites, breaking at the end of this year from its past preference for desktop crawling. In this video, Ghergich offers a summary scorecard for healthcare’s mobile readiness, as this is rapidly becoming an important factor in marketing for healthcare systems.

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The Psychology of Vaccines

By Marc Chechik / October 9, 2020

In the world’s race to find one or more vaccines for Covid-19, we find fear colliding with confusion to produce public paralysis. Brado’s thought leaders, Bob Cuneo and A.J. Ghergich, focus on this dilemma with a mix of behavioral science and digital savvy.

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An Earthquake in Trust

By Marc Chechik / October 9, 2020

In the midst of a global pandemic, mistrust is also reaching epidemic proportions. Brado’s Chief Insight Officer, Bob Cuneo, observes that trust in media, government, and other institutions is rapidly eroding.

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COVID-19 Vaccine: The Emotions Driving Decision

By Marc Chechik / October 8, 2020

Brado began to explore the complex emotional tensions behind the decision to vaccinate – a decision people around the world will soon face.

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Launching a Vaccine in a World of Distrust

By Marc Chechik / August 3, 2020

If you are a vaccine brand, how can you overcome distrust and cynicism to ensure widespread participation in your vaccine?

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Dr. Google and the Coronavirus outbreak

By Marc Chechik / March 6, 2020

Google has become, for many, a go-to source for health questions and, not coincidentally, to resolve deep-seated fears.

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