In response to the COVID-19 pandemic, we’ve all embarked on this long and winding road to vaccination. Is herd immunity at the end of the journey? At Brado, we’re charting this path to vaccination and using consumer search queries as a valuable tool to develop just-in-time content and improve segmentation approaches to address this important public health challenge.
Read MoreBrado’s Chief Transformation Officer, Andy Ford, recently spoke to healthcare leaders about Futures Thinking, and how it’s helping companies navigate obstacles and opportunities in COVID-propelled “tsunami of new.” In this video, Ford explains how he’s guiding companies to prepare for, rather than try to predict the future.
Read MoreIn the world’s race to find one or more vaccines for Covid-19, we find fear colliding with confusion to produce public paralysis. Brado’s thought leaders, Bob Cuneo and A.J. Ghergich, focus on this dilemma with a mix of behavioral science and digital savvy.
Read MoreIn the midst of a global pandemic, mistrust is also reaching epidemic proportions. Brado’s Chief Insight Officer, Bob Cuneo, observes that trust in media, government, and other institutions is rapidly eroding.
Read MoreBrado began to explore the complex emotional tensions behind the decision to vaccinate – a decision people around the world will soon face.
Read MoreIf you are a vaccine brand, how can you overcome distrust and cynicism to ensure widespread participation in your vaccine?
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