Posts with Category: FEEL

The Psychology of Vaccines

By Marc Chechik / October 9, 2020

In the world’s race to find one or more vaccines for Covid-19, we find fear colliding with confusion to produce public paralysis. Brado’s thought leaders, Bob Cuneo and A.J. Ghergich, focus on this dilemma with a mix of behavioral science and digital savvy.

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An Earthquake in Trust

By Marc Chechik / October 9, 2020

In the midst of a global pandemic, mistrust is also reaching epidemic proportions. Brado’s Chief Insight Officer, Bob Cuneo, observes that trust in media, government, and other institutions is rapidly eroding.

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COVID-19 Vaccine: The Emotions Driving Decision

By Marc Chechik / October 8, 2020

Brado began to explore the complex emotional tensions behind the decision to vaccinate – a decision people around the world will soon face.

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Launching a Vaccine in a World of Distrust

By Marc Chechik / August 3, 2020

If you are a vaccine brand, how can you overcome distrust and cynicism to ensure widespread participation in your vaccine?

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“I Am Not Throwin’ Away My Shot!”

By Jim Fisher, Ph.D. / July 30, 2020

Can we rebuild trust in vaccines? We may now be closing in on one or more Covid-19 vaccines. That’s good news, to be sure, but will it be the panacea everybody’s hoping for? We’re not sure. Most of us have more questions than answers.

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Zoom Fatigue…And How to Navigate it in Research

By Laura Hannibal / May 15, 2020

We researchers certainly feel the fatigue from increased virtual interactions during COVID. We’re pretty sure our participants do, too.
Their engagement is essential, which is why Brado’s Digital Center of Excellence (DCoE) and Behavioral Analysis Unit (BAU) have teamed to analyze and help alleviate “zoom fatigue” in research methodologies.

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