Brado
Posts with Category: FEEL
Building and Using Journey Maps
The customer journey map is a key tool that potentially helps us see the world from the customer’s point of view and provides us with the direction we need to ease and accelerate that journey.
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Search Data Puts a Spotlight on the Path to Vaccination
In response to the COVID-19 pandemic, we’ve all embarked on this long and winding road to vaccination. Is herd immunity at the end of the journey? At Brado, we’re charting this path to vaccination and using consumer search queries as a valuable tool to develop just-in-time content and improve segmentation approaches to address this important public health challenge.
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Futures Thinking
Brado’s Chief Transformation Officer, Andy Ford, recently spoke to healthcare leaders about Futures Thinking, and how it’s helping companies navigate obstacles and opportunities in COVID-propelled “tsunami of new.” In this video, Ford explains how he’s guiding companies to prepare for, rather than try to predict the future.
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The Psychology of Vaccines
In the world’s race to find one or more vaccines for Covid-19, we find fear colliding with confusion to produce public paralysis. Brado’s thought leaders, Bob Cuneo and A.J. Ghergich, focus on this dilemma with a mix of behavioral science and digital savvy.
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An Earthquake in Trust
In the midst of a global pandemic, mistrust is also reaching epidemic proportions. Brado’s Chief Insight Officer, Bob Cuneo, observes that trust in media, government, and other institutions is rapidly eroding.
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COVID-19 Vaccine: The Emotions Driving Decision
Brado began to explore the complex emotional tensions behind the decision to vaccinate – a decision people around the world will soon face.
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