Posts with Category: FEEL

Launching a Vaccine in a World of Distrust

By Marc Chechik / August 3, 2020

If you are a vaccine brand, how can you overcome distrust and cynicism to ensure widespread participation in your vaccine?

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“I Am Not Throwin’ Away My Shot!”

By Jim Fisher, Ph.D. / July 30, 2020

Can we rebuild trust in vaccines? We may now be closing in on one or more Covid-19 vaccines. That’s good news, to be sure, but will it be the panacea everybody’s hoping for? We’re not sure. Most of us have more questions than answers.

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Zoom Fatigue…And How to Navigate it in Research

By Elizabeth Dries / May 15, 2020

We researchers certainly feel the fatigue from increased virtual interactions during COVID. We’re pretty sure our participants do, too.
Their engagement is essential, which is why Brado’s Digital Center of Excellence (DCoE) and Behavioral Analysis Unit (BAU) have teamed to analyze and help alleviate “zoom fatigue” in research methodologies.

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Tell Me a Story: What’s it all mean?

By Jim Fisher, Ph.D. / April 29, 2020

The COVID-19 crisis has administered a collective shock to our equilibrium. We are seeing many consumers moving along a common journey of coping and adapting to this crisis by a very clear search for meaning. This stage of adjustment is what we call “sense-making.”

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Wash Your Hands.

By Linda Eissenberg, Ph.D. / April 10, 2020

Why washing your hands and social distancing works. What you really need to know during this pandemic is how risky different behaviors are.

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Meme Monday: Why Is Everyone Baking?

By Elizabeth Dries / April 6, 2020

On Mondays, the Brado Behavioral Analysis Unit (B.A.U.) analyzes and explains the human behavior behind the memes (and more!) that they have been finding during this pandemic. Today, we’re exploring why everybody seems to be baking…

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