The possibilities of what advertising can achieve has been dramatically increased with the digital revolution. But not all industries have caught up with these new possibilities. This post is targeted at healthcare marketers and provides them with a broad spectrum of ideas and tactics that are drawn from the consumer packaged goods (CPG) industry – one of the first and most sophisticated practitioners of digital advertising.
Today's Chief Marketing Officer is expected to do more and do better -- even as the marketing paradigm itself is in rapid flux. This post identifies the resources and approaches that are now available to help this CMO "on the spot." Read more below, or you can download the full PDF by clicking the button.
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