Posts with Category: LEARN

What Healthcare Marketers Can Learn from CPG Advertisers

By Blake DeCola / December 17, 2021

The possibilities of what advertising can achieve has been dramatically increased with the digital revolution. But not all industries have caught up with these new possibilities. This post is targeted at healthcare marketers and provides them with a broad spectrum of ideas and tactics that are drawn the consumer packaged goods (CPG) industry – one of the first and most sophisticated practitioners of digital advertising.

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CMO on the Spot: The Disruption Dilemma

By Jim Fisher, Ph.D. / April 16, 2021

Today’s Chief Marketing Officer is expected to do more and do better — even as the marketing paradigm itself is in rapid flux. This post identifies the resources and approaches that are now available to help this CMO “on the spot.”

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Futures Thinking

By Marc Chechik / February 16, 2021

Brado’s Chief Transformation Officer, Andy Ford, recently spoke to healthcare leaders about Futures Thinking, and how it’s helping companies navigate obstacles and opportunities in COVID-propelled “tsunami of new.” In this video, Ford explains how he’s guiding companies to prepare for, rather than try to predict the future.

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Mobile Trends in Healthcare

By Marc Chechik / October 9, 2020

Google recently announced plans to switch to mobile-first indexing on all websites, breaking at the end of this year from its past preference for desktop crawling. In this video, Ghergich offers a summary scorecard for healthcare’s mobile readiness, as this is rapidly becoming an important factor in marketing for healthcare systems.

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COVID-19 and the Loss of Smell: Correlation or Causation?

By Jim Fisher, Ph.D. / April 12, 2020

A.J. Ghergich recently shared a synthesis of company research on Google search trends around COVID-19. The report offered a broad range of analysis and visualization and was published on SEMrush’s influential blog.

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Telemedicine and Telehealth

By Jim Fisher, Ph.D. / March 27, 2020

Telehealth techniques and applications have been on the discussion agenda for many years. As technology has progressed, so, too, has the use of this tool.

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