Posts with Category: LEARN

CMO on the Spot: The Disruption Dilemma

By Jim Fisher, Ph.D. / April 16, 2021

Today’s Chief Marketing Officer is expected to do more and do better — even as the marketing paradigm itself is in rapid flux. This post identifies the resources and approaches that are now available to help this CMO “on the spot.”

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Futures Thinking

By Marc Chechik / February 16, 2021

Brado’s Chief Transformation Officer, Andy Ford, recently spoke to healthcare leaders about Futures Thinking, and how it’s helping companies navigate obstacles and opportunities in COVID-propelled “tsunami of new.” In this video, Ford explains how he’s guiding companies to prepare for, rather than try to predict the future.

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Mobile Trends in Healthcare

By Marc Chechik / October 9, 2020

Google recently announced plans to switch to mobile-first indexing on all websites, breaking at the end of this year from its past preference for desktop crawling. In this video, Ghergich offers a summary scorecard for healthcare’s mobile readiness, as this is rapidly becoming an important factor in marketing for healthcare systems.

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COVID-19 and the Loss of Smell: Correlation or Causation?

By Jim Fisher, Ph.D. / April 12, 2020

A.J. Ghergich recently shared a synthesis of company research on Google search trends around COVID-19. The report offered a broad range of analysis and visualization and was published on SEMrush’s influential blog.

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Telemedicine and Telehealth

By Jim Fisher, Ph.D. / March 27, 2020

Telehealth techniques and applications have been on the discussion agenda for many years. As technology has progressed, so, too, has the use of this tool.

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Dr. Google and the Coronavirus outbreak

By Marc Chechik / March 6, 2020

Google has become, for many, a go-to source for health questions and, not coincidentally, to resolve deep-seated fears.

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