Posts with Category: SENSE

Mobile Trends in Healthcare

By Marc Chechik / October 9, 2020

Google recently announced plans to switch to mobile-first indexing on all websites, breaking at the end of this year from its past preference for desktop crawling. In this video, Ghergich offers a summary scorecard for healthcare’s mobile readiness, as this is rapidly becoming an important factor in marketing for healthcare systems.

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The Psychology of Vaccines

By Marc Chechik / October 9, 2020

In the world’s race to find one or more vaccines for Covid-19, we find fear colliding with confusion to produce public paralysis. Brado’s thought leaders, Bob Cuneo and A.J. Ghergich, focus on this dilemma with a mix of behavioral science and digital savvy.

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An Earthquake in Trust

By Marc Chechik / October 9, 2020

In the midst of a global pandemic, mistrust is also reaching epidemic proportions. Brado’s Chief Insight Officer, Bob Cuneo, observes that trust in media, government, and other institutions is rapidly eroding.

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Zoom Fatigue…And How to Navigate it in Research

By Laura Hannibal / May 15, 2020

We researchers certainly feel the fatigue from increased virtual interactions during COVID. We’re pretty sure our participants do, too.
Their engagement is essential, which is why Brado’s Digital Center of Excellence (DCoE) and Behavioral Analysis Unit (BAU) have teamed to analyze and help alleviate “zoom fatigue” in research methodologies.

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Tell Me a Story: What’s it all mean?

By Jim Fisher, Ph.D. / April 29, 2020

The COVID-19 crisis has administered a collective shock to our equilibrium. We are seeing many consumers moving along a common journey of coping and adapting to this crisis by a very clear search for meaning. This stage of adjustment is what we call “sense-making.”

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COVID-19 and the Loss of Smell: Correlation or Causation?

By Jim Fisher, Ph.D. / April 12, 2020

A.J. Ghergich recently shared a synthesis of company research on Google search trends around COVID-19. The report offered a broad range of analysis and visualization and was published on SEMrush’s influential blog.

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