The customer journey map is a key tool that potentially helps us see the world from the customer’s point of view and provides us with the direction we need to ease and accelerate that journey.
Read MoreIn response to the COVID-19 pandemic, we’ve all embarked on this long and winding road to vaccination. Is herd immunity at the end of the journey? At Brado, we’re charting this path to vaccination and using consumer search queries as a valuable tool to develop just-in-time content and improve segmentation approaches to address this important public health challenge.
Read MoreGoogle recently announced plans to switch to mobile-first indexing on all websites, breaking at the end of this year from its past preference for desktop crawling. In this video, Ghergich offers a summary scorecard for healthcare’s mobile readiness, as this is rapidly becoming an important factor in marketing for healthcare systems.
Read MoreIn the world’s race to find one or more vaccines for Covid-19, we find fear colliding with confusion to produce public paralysis. Brado’s thought leaders, Bob Cuneo and A.J. Ghergich, focus on this dilemma with a mix of behavioral science and digital savvy.
Read MoreIn the midst of a global pandemic, mistrust is also reaching epidemic proportions. Brado’s Chief Insight Officer, Bob Cuneo, observes that trust in media, government, and other institutions is rapidly eroding.
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