Posts with Category: SENSE

Tell Me a Story: What’s it all mean?

By Jim Fisher, Ph.D. / April 29, 2020

The COVID-19 crisis has administered a collective shock to our equilibrium. We are seeing many consumers moving along a common journey of coping and adapting to this crisis by a very clear search for meaning. This stage of adjustment is what we call “sense-making.”

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COVID-19 and the Loss of Smell: Correlation or Causation?

By Jim Fisher, Ph.D. / April 12, 2020

A.J. Ghergich recently shared a synthesis of company research on Google search trends around COVID-19. The report offered a broad range of analysis and visualization and was published on SEMrush’s influential blog.

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Wash Your Hands.

By Linda Eissenberg, Ph.D. / April 10, 2020

Why washing your hands and social distancing works. What you really need to know during this pandemic is how risky different behaviors are.

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Telemedicine and Telehealth

By Jim Fisher, Ph.D. / March 27, 2020

Telehealth techniques and applications have been on the discussion agenda for many years. As technology has progressed, so, too, has the use of this tool.

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What are we afraid of?

By Elizabeth Dries / March 20, 2020

In some cases, fear can paralyze, but it’s more likely to galvanize us into action. Which, as all of us are beginning to discover, begs yet another question: Is it the right action?

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Dr. Google and the Coronavirus outbreak

By Marc Chechik / March 6, 2020

Google has become, for many, a go-to source for health questions and, not coincidentally, to resolve deep-seated fears.

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