CMO on the Spot: The Disruption Dilemma

Today’s Chief Marketing Officer is expected to do more and do better — even as the marketing paradigm itself is in rapid flux. This post identifies the resources and approaches that are now available to help this CMO “on the spot.” Read more below, or you can download the full PDF by clicking the button.

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Jim Fisher, Ph.D.

Jim Fisher, Ph.D., is a senior strategic advisor at Brado, bridging the gap between academic research and marketing practice. He has extensive experience in business consulting and training, having served clients across a wide range of industries, including healthcare and consumer packaged goods. He is also a professor of marketing at Saint Louis University, where he teaches marketing strategy, business ethics, decision-making and brand communications. He makes extensive use of the case study method in his teaching and consulting, and he has written scores of cases and is a Past-President of the North American Case Research Association. He did his graduate work at the University of Illinois at Urbana-Champaign (marketing) and Yale University (theology).

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