Jim Fisher, Ph.D.
Jim Fisher, Ph.D., is a senior strategic advisor at Brado, bridging the gap between academic research and marketing practice. He has extensive experience in business consulting and training, having served clients across a wide range of industries, including healthcare and consumer packaged goods. He is also a professor of marketing at Saint Louis University, where he teaches marketing strategy, business ethics, decision-making and brand communications. He makes extensive use of the case study method in his teaching and consulting, and he has written scores of cases and is a Past-President of the North American Case Research Association. He did his graduate work at the University of Illinois at Urbana-Champaign (marketing) and Yale University (theology).
