COVID-19 Vaccine: The Emotions Driving Decision

October 8, 2020 / Marc Chechik

Vaccines have almost always faced a “should I get or should I not get” battle. The potential COVID-19 vaccine is no different, but faces even greater, more nuanced challenges. Brado began to explore the complex emotional tensions behind the decision to vaccinate – a decision people around the world will soon face. In the below video, you will learn more about this research and the preliminary findings.

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Marc Chechik

Marc Chechik segued from his role as a Creative Strategist to Brado’s Content Lead. A former creative director, Marc has written and produced campaigns for some of the world’s most iconic brands, including Jack Daniel’s, Grey Goose, AT&T, Volkswagen and Spectrum. He has also helped guide strategic and creative efforts for smaller, entrepreneurial brands like Better Life cleaning products and KDHX-FM radio in St. Louis. An adjunct professor at Webster University for 11 years, Marc has taught writing, strategy and radio production and co-founded Undertow Music, an independent record label. Marc has a degree in Broadcast Journalism from the University of Missouri-Columbia, and lives with his wife, Kat; their dog, Sugar; and a loud, silly sun conure named Edie.