Here Comes The New

“Technology revolutions always take longer than predicted, but arrive faster than anticipated.” – Michael Malone

The New Is Now

Today, change is propelled by digitization, automation, artificial intelligence and all manner of technological advancement.

Are you ready for this new? And the disruption and displacement it brings?

The Tsunami Of New

Many of Brado’s clients are in health and life sciences. There is, without question, a tsunami of new happening. Every day is an evolution…even a revolution.

Wearable sensors are getting medicalized. Once we were counting steps. Now we’re tracking heart rhythm, glucose, blood pressure, oxygen levels with a smart watch on our wrists. Soon, we’ll have internal nanobots in our system generating data that goes to our doctor’s office or lab. This isn’t the future. This new is happening right now.

The implications are staggering for any brand that’s marketing health and well-being. How do you manage and communicate all of this new?  

Fast Future

We’ve heard Ray Kurzweil, a futurist at Google, talk about the imminent acceleration of change in healthcare, which he now classifies as an information technology industry. Because healthcare is so inextricably linked with data and the analysis and application of data science, Kurzweil feels confident that the trajectory for change – in the form of breakthrough discoveries and treatments and medical technologies – will move along an exponential path, eclipsing our sense of how change happens.

Transformation will “arrive faster than anticipated.” And it could be delivered by Apple or Amazon or even Kurzweil’s employer, Google.  

Delivering The New

Here’s how we help our clients get ready for a future that is literally on our doorstep: 

  • Proprietary empathetic research with key healthcare players and their customers
  • Deep healthcare experience and domain expertise
  • Business transformation initiatives that align with the new digital health consumer
  • Product development guidance – from concept to commercialization
  • Brand launches and refreshes
  • Marketing communications

Armed with insight — especially as the consumerization of health takes hold — our clients can better anticipate where behavior will shift to capitalize on opportunity.  

We deliver the insight that has helped launch over 500 brands and grow just as many established brands.

Jim Fisher, Ph.D.

Jim Fisher, Ph.D., is a senior strategic advisor at Brado, bridging the gap between academic research and marketing practice. He has extensive experience in business consulting and training, having served clients across a wide range of industries, including healthcare and consumer packaged goods. He is also a professor of marketing at Saint Louis University, where he teaches marketing strategy, business ethics, decision-making and brand communications. He makes extensive use of the case study method in his teaching and consulting, and he has written scores of cases and is a Past-President of the North American Case Research Association. He did his graduate work at the University of Illinois at Urbana-Champaign (marketing) and Yale University (theology).

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