The rush to develop a COVID vaccine is at the top of everyone’s minds. The hope is, soon, we‘ll have at least one – tested and ready to launch.
But they may not be the silver bullet everybody’s hoping for…and it has little to do with the vaccine.
In this video, we discuss how global cynicism, skepticism and doubt are more pervasive than at any time in our history, and any brand launching a COVID vaccine, or any vaccine, must navigate overwhelming consumer mistrust on top of an ongoing “vax/anti-vax” controversy.
If you are that vaccine brand, how do you get in front of customers that don’t trust brands? How can you overcome distrust and cynicism to ensure widespread participation in your vaccine?
After the video, check out our recent blog post about how Brado helped its clients successfully launch vaccines and many pharmaceutical brands.
