Launching a Vaccine in a World of Distrust

The rush to develop a COVID vaccine is at the top of everyone’s minds. The hope is, soon, we‘ll have at least one – tested and ready to launch.  

But they may not be the silver bullet everybody’s hoping for…and it has little to do with the vaccine. 

In this video, we discuss how global cynicism, skepticism and doubt are more pervasive than at any time in our history, and any brand launching a COVID vaccine, or any vaccine, must navigate overwhelming consumer mistrust on top of an ongoing “vax/anti-vax” controversy.

If you are that vaccine brand, how do you get in front of customers that don’t trust brands? How can you overcome distrust and cynicism to ensure widespread participation in your vaccine? 

After the video, check out our recent blog post about how Brado helped its clients successfully launch vaccines and many pharmaceutical brands. 

Marc Chechik

Marc Chechik serves dual roles as a Creative Strategist and Content Lead at Brado. A former ad agency creative director, Marc has written and produced campaigns for some of the world’s most iconic brands, including Jack Daniel’s, Grey Goose, AT&T, Volkswagen and Spectrum. He has also helped guide strategic and creative efforts for smaller, entrepreneurial brands like Better Life cleaning products, nationally, and KDHX-FM radio in St. Louis. An adjunct professor at Webster University for 11 years, Marc has taught writing, strategy and radio production and co-founded Undertow Music, an independent record label. Marc has a degree in Broadcast Journalism from the University of Missouri-Columbia, and lives with his wife, Kat; their dog, Sugar; and a loud, silly sun conure named Edie.

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