Mobile Trends in Healthcare

October 9, 2020 / Marc Chechik

“The lens through which your healthcare system will be judged is mobile only,” announced Brado’s President of Digital Intelligence, A.J. Ghergich, at a recent meeting of healthcare leaders. It reflects the acceleration of Google’s announced plans to switch to mobile-first indexing on all websites, breaking at the end of this year from its past preference for desktop crawling. In this video, Ghergich offers a summary scorecard for healthcare’s mobile readiness. 

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Marc Chechik

Marc Chechik segued from his role as a Creative Strategist to Brado’s Content Lead. A former creative director, Marc has written and produced campaigns for some of the world’s most iconic brands, including Jack Daniel’s, Grey Goose, AT&T, Volkswagen and Spectrum. He has also helped guide strategic and creative efforts for smaller, entrepreneurial brands like Better Life cleaning products and KDHX-FM radio in St. Louis. An adjunct professor at Webster University for 11 years, Marc has taught writing, strategy and radio production and co-founded Undertow Music, an independent record label. Marc has a degree in Broadcast Journalism from the University of Missouri-Columbia, and lives with his wife, Kat; their dog, Sugar; and a loud, silly sun conure named Edie.