Well, This is New...

We Are Heartsick Over This.

By Andy Parham / June 8, 2020

Andy Parham, Brado CEO, shared this letter with our company earlier this week. We believe his words reflect our mission, our thoughts and our hearts.

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Zoom Fatigue…And How to Navigate it in Research

By Laura Hannibal / May 15, 2020

We researchers certainly feel the fatigue from increased virtual interactions during COVID. We’re pretty sure our participants do, too.
Their engagement is essential, which is why Brado’s Digital Center of Excellence (DCoE) and Behavioral Analysis Unit (BAU) have teamed to analyze and help alleviate “zoom fatigue” in research methodologies.

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Tell Me a Story: What’s it all mean?

By Jim Fisher, Ph.D. / April 29, 2020

The COVID-19 crisis has administered a collective shock to our equilibrium. We are seeing many consumers moving along a common journey of coping and adapting to this crisis by a very clear search for meaning. This stage of adjustment is what we call “sense-making.”

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COVID-19 and the Loss of Smell: Correlation or Causation?

By Jim Fisher, Ph.D. / April 12, 2020

A.J. Ghergich recently shared a synthesis of company research on Google search trends around COVID-19. The report offered a broad range of analysis and visualization and was published on SEMrush’s influential blog.

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Wash Your Hands.

By Linda Eissenberg, Ph.D. / April 10, 2020

Why washing your hands and social distancing works. What you really need to know during this pandemic is how risky different behaviors are.

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Meme Monday: Why Is Everyone Baking?

By Catrina Salama, M.A. / April 6, 2020

On Mondays, the Brado Behavioral Analysis Unit (B.A.U.) analyzes and explains the human behavior behind the memes (and more!) that they have been finding during this pandemic. Today, we’re exploring why everybody seems to be baking…

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