Brado
Thought leadership
Tell Me a Story: What’s it all mean?
The COVID-19 crisis has administered a collective shock to our equilibrium. We are seeing many consumers moving along a common journey of coping and adapting to this crisis by a very clear search for meaning. This stage of adjustment is what we call “sense-making.”
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COVID-19 and the Loss of Smell: Correlation or Causation?
A.J. Ghergich recently shared a synthesis of company research on Google search trends around COVID-19. The report offered a broad range of analysis and visualization and was published on SEMrush’s influential blog.
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Wash Your Hands.
Why washing your hands and social distancing works. What you really need to know during this pandemic is how risky different behaviors are.
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Meme Monday: Why Is Everyone Baking?
On Mondays, the Brado Behavioral Analysis Unit (B.A.U.) analyzes and explains the human behavior behind the memes (and more!) that they have been finding during this pandemic. Today, we’re exploring why everybody seems to be baking…
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Telemedicine and Telehealth
Telehealth techniques and applications have been on the discussion agenda for many years. As technology has progressed, so, too, has the use of this tool.
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What are we afraid of?
In some cases, fear can paralyze, but it’s more likely to galvanize us into action. Which, as all of us are beginning to discover, begs yet another question: Is it the right action?
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