Thought leadership

Tell Me a Story: What’s it all mean?

By Jim Fisher, Ph.D. / April 29, 2020

The COVID-19 crisis has administered a collective shock to our equilibrium. We are seeing many consumers moving along a common journey of coping and adapting to this crisis by a very clear search for meaning. This stage of adjustment is what we call “sense-making.”

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COVID-19 and the Loss of Smell: Correlation or Causation?

By Jim Fisher, Ph.D. / April 12, 2020

A.J. Ghergich recently shared a synthesis of company research on Google search trends around COVID-19. The report offered a broad range of analysis and visualization and was published on SEMrush’s influential blog.

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Wash Your Hands.

By Linda Eissenberg, Ph.D. / April 10, 2020

Why washing your hands and social distancing works. What you really need to know during this pandemic is how risky different behaviors are.

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Meme Monday: Why Is Everyone Baking?

By Catrina Salama, M.A. / April 6, 2020

On Mondays, the Brado Behavioral Analysis Unit (B.A.U.) analyzes and explains the human behavior behind the memes (and more!) that they have been finding during this pandemic. Today, we’re exploring why everybody seems to be baking…

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Telemedicine and Telehealth

By Jim Fisher, Ph.D. / March 27, 2020

Telehealth techniques and applications have been on the discussion agenda for many years. As technology has progressed, so, too, has the use of this tool.

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What are we afraid of?

By Catrina Salama, M.A. / March 20, 2020

In some cases, fear can paralyze, but it’s more likely to galvanize us into action. Which, as all of us are beginning to discover, begs yet another question: Is it the right action?

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