Search Data Puts a Spotlight on the Path to Vaccination

In response to the COVID-19 pandemic, we’ve all embarked on this long and winding road to vaccination. Is herd immunity at the end of the journey?

At Brado, we’re charting this “path to vaccination” and using consumer search queries as a valuable tool to develop just-in-time content and improve segmentation approaches to address this important public health challenge.

Read about the key insights we uncovered on the path to vaccination below, or you can download the full PDF by clicking the button.

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Jim Fisher, Ph.D.

Jim Fisher, Ph.D., is a senior strategic advisor at Brado, bridging the gap between academic research and marketing practice. He has extensive experience in business consulting and training, having served clients across a wide range of industries, including healthcare and consumer packaged goods. He is also a professor of marketing at Saint Louis University, where he teaches marketing strategy, business ethics, decision-making and brand communications. He makes extensive use of the case study method in his teaching and consulting, and he has written scores of cases and is a Past-President of the North American Case Research Association. He did his graduate work at the University of Illinois at Urbana-Champaign (marketing) and Yale University (theology).

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