Telemedicine and Telehealth

The future just slammed into us

Telehealth techniques and applications have been on the discussion agenda for many years. As technology has progressed, so, too, has the use of this tool.

We are now seeing telemedicine advanced by a wide range of practitioners and health systems. Telemedicine effectively reaches into underserved and hard-to-reach areas, sometimes bringing a level of expertise and innovation that otherwise would be impossible. But the set of techniques and technologies summarized under this notion of telemedicine now include such varied applications as virtual office visits, remote monitoring and even collaborative, robot-assisted surgery.

It is a sad truth that major health crises – especially those provoked by war, natural disaster and pandemics – invariably stimulate healthcare to take giant strides forward. COVID-19 will be no different. And leaders in healthcare will want to get ahead of this inevitable change that is forging our new reality.

Enter the term “telemedicine” or “telehealth” into Google Trends and you will see a dramatic, even exponential spike upward over the past few weeks.

Google Trends Telehealth and Telemedicine

At Brado, our data scientists are charting the dimensions of the current inquiry and advances made with regard to telemedicine. The interactive exhibit below gives you a sense of both the depth and breadth of questions now being asked of Dr. Google on this important topic.

This landscape of inquiry or “database of human intentions” on this topic and others is proving useful to our clients, not only in developing on-point content and relevant jobs-to-done frameworks, but also as a powerful stimulus for innovation and customer experience improvements.

This interactive wheel is clickable and helps to interpret the data and findings by grouping the questions into common themes.

Jim Fisher, Ph.D.

Jim Fisher, Ph.D., is a senior strategic advisor at Brado, bridging the gap between academic research and marketing practice. He has extensive experience in business consulting and training, having served clients across a wide range of industries, including healthcare and consumer packaged goods. He is also a professor of marketing at Saint Louis University, where he teaches marketing strategy, business ethics, decision-making and brand communications. He makes extensive use of the case study method in his teaching and consulting, and he has written scores of cases and is a Past-President of the North American Case Research Association. He did his graduate work at the University of Illinois at Urbana-Champaign (marketing) and Yale University (theology).

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