An Earthquake in Trust

October 9, 2020 / Marc Chechik

In the midst of a global pandemic, mistrust is also reaching epidemic proportions. Brado’s Chief Insight Officer, Bob Cuneo, observes that trust in media, government, and other institutions is rapidly eroding. But what about brands? In this video, Cuneo considers the implications for brand communications and sees both significant challenges and emerging opportunities. 

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Marc Chechik

Marc Chechik segued from his role as a Creative Strategist to Brado’s Content Lead. A former creative director, Marc has written and produced campaigns for some of the world’s most iconic brands, including Jack Daniel’s, Grey Goose, AT&T, Volkswagen and Spectrum. He has also helped guide strategic and creative efforts for smaller, entrepreneurial brands like Better Life cleaning products and KDHX-FM radio in St. Louis. An adjunct professor at Webster University for 11 years, Marc has taught writing, strategy and radio production and co-founded Undertow Music, an independent record label. Marc has a degree in Broadcast Journalism from the University of Missouri-Columbia, and lives with his wife, Kat; their dog, Sugar; and a loud, silly sun conure named Edie.