The Psychology of Vaccines

October 9, 2020 / Marc Chechik

In the world’s race to find one or more vaccines for Covid-19, we find fear colliding with confusion to produce public paralysis. Brado’s thought leaders, Bob Cuneo and A.J. Ghergich, focus on this dilemma with a mix of behavioral science and digital savvy. In this video data and empathy combine to yield powerful insight. 

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Marc Chechik

Marc Chechik segued from his role as a Creative Strategist to Brado’s Content Lead. A former creative director, Marc has written and produced campaigns for some of the world’s most iconic brands, including Jack Daniel’s, Grey Goose, AT&T, Volkswagen and Spectrum. He has also helped guide strategic and creative efforts for smaller, entrepreneurial brands like Better Life cleaning products and KDHX-FM radio in St. Louis. An adjunct professor at Webster University for 11 years, Marc has taught writing, strategy and radio production and co-founded Undertow Music, an independent record label. Marc has a degree in Broadcast Journalism from the University of Missouri-Columbia, and lives with his wife, Kat; their dog, Sugar; and a loud, silly sun conure named Edie.