What Healthcare Marketers Can Learn from CPG Advertisers

The possibilities of what advertising can achieve has been dramatically increased with the digital revolution. But not all industries have caught up with these new possibilities. This post is targeted at healthcare marketers and provides them with a broad spectrum of ideas and tactics that are drawn from the consumer packaged goods (CPG) industry – one of the first and most sophisticated practitioners of digital advertising. 


Blake DeCola

Blake DeCola is Senior Vice President, Client Partner at Brado, managing a portfolio of the firm’s large, strategic accounts. As a strategic advisor to his clients, he helps brands implement and execute insight and data-driven activations to accomplish strategic business objectives. With over 12 years of experience in the adtech space having held positions at Publicis Epsilon, Rubicon Project and Undertone, he brings a wealth of digital knowledge to his role. Blake holds a bachelor's degree in Marketing from Miami University, and a Leadership Principals certificate from Harvard Business School.

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