Brädo Innovation Sprint
From insight to ideas with consumer feedback — in one week.
The Brädo Innovation Sprint is a series of workshops and activities over a short period of time (typically one week), designed to immerse a team in the needs of the category and consumer, generate new ideas and optimize those ideas with creative consumers in real-time. This iterative, creative construct utilizes speed and agility to keep ideas fresh and teams engaged. Moving from consumer empathy to idea generation to prototype development allows your team to build on each other, while never losing sight of the critical insight required to develop new and exciting ways to drive traffic with your key consumers.
See examples of an Innovation Sprint.