Account-Based Marketing Manager (B2B)
Brado is seeking a Strategic Account-Based Marketing Manager to join our Activation group. You will work directly with account leaders and cross-functional strategists to build and launch account-specific marketing programs across the full customer journey.
This role includes management of paid media, social, email, events, website optimization, and webinars that contribute to acquiring, engaging, and retaining key accounts for our clients.
WHO YOU ARE
You have an insatiable curiosity for ABM
You like working in a fast-paced environment
You’re a great collaborator and highly motivated
You love your work and everyone knows it
WHO WE ARE
The Brado Activate group is a marketing division of Brado that focuses on delivering measurable results for our client’s online marketing objectives. Brado is a Google Premier Partner agency and provides ample opportunity for training and collaboration with peers.
Create and execute customized 1:1 and 1:Few marketing campaigns for strategic client accounts.
Develop & launch segmented, personalized Account-Based Marketing (ABM) campaigns to win client’s top logos.
Data-driven and proficient with extracting analytic insights to segment audiences and optimize results.
Create annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on new logos and accelerate existing opportunities.
Execute multi-touch engagements as a part of a larger integrated and targeted campaign
4+ years of experience with building and carrying out account-based marketing programs.
Proven track record of managing integrated marketing campaigns using tactics that include paid social, paid search, SEO, webinars, events, email marketing, or programmatic media.
Excellent project management skills.
Experience in B2B demand generation or sales supporting marketing role.
Experience working with platforms such as Marketo, Salesforce, Hubspot, Tableau, or ABM-specific tech stacks such as Demandbase.
Familiarity with longer B2B sales cycles and how to employ marketing communication strategies to nurture and engage throughout the buyer’s journey.
Keen awareness of the latest digital ABM marketing tactics and ability to execute data-driven marketing campaigns
If you think Batman is better than Superman this would also be viewed as a big plus.