Position Summary
Brado is looking for a Manager of Programmatic Display. This candidate is responsible for owning and managing a variety of digital marketing campaigns that will drive growth for clients. This includes creating and managing campaigns, making optimizations, and assisting with overall client strategy. Additionally, a programmatic manger should excel at taking charge in client meetings when discussing paid media initiatives. A successful candidate will have 3+ years of experience in programmatic display.
Key Areas of Responsibility
- Execute and support programmatic display campaigns, including but not limited to account setup, strategy development, organization, and management
- Tactics include banners, online video + connected TV, audio, native, rich media
- Provide programmatic bidding expertise and understand bidding best practices to improve campaign performance
- Able to understand and report how display channels influence the overall media plan performance
- Manage other digital marketing programs where applicable. Inclusive of display, remarketing, social and more
- Mentor and effectively delegate tasks and responsibilities to junior member on the team
- Daily use of reporting, analytics and trend tools
- Analyze campaign performance and provide actionable insights for client reporting to inform strategy
- Provide agency and client deliverables including paid media plans, POVs, competitive analyses, and strategic insight
- Able to determine breakout between working with managed vendors vs internal trade desk based on campaign needs and goals
- Develop marketing strategies according to company’s long term development goal
- Assist team members with campaign executions, client requests and planning sessions
- Play a leading role in junior team members growth and career paths
- Provide media budget estimates/recommendations where applicable
Requirements
- Exceptional organizational and time management skills
- Ability to work in a fast-paced environment with strict deadlines
- Strong leaderships with training capabilities
- Excellent written, verbal, and editing skills
- Proficiency in Excel, Word and Powerpoint
- Results-driven attitude; a self-starter who thinks and participates effectively, both independently and as part of a team
- Strong knowledge of online lead generation tactics
- Experienced in managing and forecasting or Display initiatives
- Highly analytical with a data-driven mindset
Additional Qualifications
- 3+ years digital media, especially in planning and managing display campaigns or trading/buying in display-focused platforms
- Hands on experience using DV360, The Trade Desk, Amazon DSP or other programmatic DSP’s (DV360 preferred). Google and Bing Ads, and Facebook Ads Manager (a plus).
- Experience working in Google Analytics
- Experience with client communication required
- Bachelor’s degree required
