Strategic, engaging and inspirational, Senior Directors, Insight are the working example of the exceptional Strategist in everything they do. They must be deeply passionate for what we do and why we do it. They will spend their time in this role exemplifying Brado’s quality of work and helping shape the company’s future as well as managing direct reports.
The responsibilities of the Senior Director are multi-faceted and include growth of direct reports, project leadership and client relationship management. Senior Directors must be able to successfully lead any project — regardless of process, methodology or category. They must be outstanding strategic thinkers, writers and presenters.
They are also role models and available as a mentor or sounding board for anyone in need. They must fully embrace the idea of continuous teaching and learning, taking the time to teach as they operate in daily work.
Brado Insight Strategists are consultants, moderators, planners, innovators, and behavioral scientists rolled into one. They are at the epicenter in each stage of the research and strategic process – from design, to implementation, to analysis, to facilitating workshops. Most importantly they deliver Strategic Insight that inspires our clients. Because of our roots in qualitative and quantitative research, experience in market research is a must. Above all, you must clearly have a passion for actively engaging, listening to, and understanding people.
This is not a behind-the-scenes role. Strategists are on the frontlines of client and agency-facing work and must quickly gain client confidence and build rapport. It should be clear to our clients that you are an expert in every element of the research process as well as an expert in the nuances of marketing/communications. They are an expert in the nuances of marketing/communications. Strategists translate data and observations into meaningful, focused recommendations from breakthrough communications to empathetic customer experiences.
Strategists work in partnership and individually to represent Brado. They are self-motivated, needing little supervision. Everything they do embodies Brado’s core purpose of “inspiring the ideas and relationships that transform lives” and differentiating Brado from all other research firms and consultants. Our Strategists are exceptional in engaging people, research participants and clients. They are gifted strategic thinkers and clear, concise and compelling writers and story-tellers. They can inspire an audience through thought-provoking, provocative language (no filler, no marketing jargon).
Key Areas of Responsibility