Senior Director, Insight (Qualitative Research)

Chicago, St. Louis or Remote

Position Summary

Strategic, engaging and inspirational, Senior Directors, Insight are the working example of the exceptional Strategist in everything they do. They must be deeply passionate for what we do and why we do it. They will spend their time in this role exemplifying Brado’s quality of work and helping shape the company’s future as well as managing direct reports. 

The responsibilities of the Senior Director are multi-faceted and include growth of direct reports, project leadership and client relationship management. Senior Directors must be able to successfully lead any project — regardless of process, methodology or category. They must be outstanding strategic thinkers, writers and presenters.  

They are also role models and available as a mentor or sounding board for anyone in need. They must fully embrace the idea of continuous teaching and learning, taking the time to teach as they operate in daily work. 

Brado Insight Strategists are consultants, moderators, planners, innovators, and behavioral scientists rolled into one. They are at the epicenter in each stage of the research and strategic process – from design, to implementation, to analysis, to facilitating workshops. Most importantly they deliver Strategic Insight that inspires our clients. Because of our roots in qualitative and quantitative research, experience in market research is a must. Above all, you must clearly have a passion for actively engaging, listening to, and understanding people. 

This is not a behind-the-scenes role. Strategists are on the frontlines of client and agency-facing work and must quickly gain client confidence and build rapport. It should be clear to our clients that you are an expert in every element of the research process as well as an expert in the nuances of marketing/communications. They are an expert in the nuances of marketing/communications. Strategists translate data and observations into meaningful, focused recommendations from breakthrough communications to empathetic customer experiences. 

Strategists work in partnership and individually to represent Brado. They are self-motivated, needing little supervision. Everything they do embodies Brado’s core purpose of “inspiring the ideas and relationships that transform lives” and differentiating Brado from all other research firms and consultants. Our Strategists are exceptional in engaging people, research participants and clients. They are gifted strategic thinkers and clear, concise and compelling writers and story-tellers. They can inspire an audience through thought-provoking, provocative language (no filler, no marketing jargon). 

Key Areas of Responsibility 

  • Research design 
  • Facilitate and moderate interviews 
  • Creating clear, concise, engaging deliverables 
  • Dynamically leading activation workshops 
  • Value Proposition / Position Development 
  • Writing key communication, marketing and experience strategies 
  • Successfully mentoring and supervising assigned direct reports 

Key Traits

  • Tirelessly Curious. We never settle for the surface level or sugarcoated. We know how to unearth the “why.” 
  • Empathic. We seamlessly put ourselves in others’ shoes, ensuring we cater to and communicate their feelings.  
  • Passionate. We’re passionate about what we do, why we do it, and the clients for whom it is done.  
  • Highest Integrity. Doing the right thing is second nature, even when nobody is watching. And we always tell the truth, even when it’s uncomfortable. 
  • Master communicators. Our writing, moderating and presenting are best in class.   
  • Ability to distill complexity into simplicity. We’re experts in synthesizing and telling single-minded stories.     
  • Creative. From the design, management and analysis of a project, we are inventive at
    every step. 
  • Selfless.  Everything we do is in the service of others. Our clients, our community and
    each other.   
  • Fun. We take our work seriously but not ourselves. Sometimes playing hard is just as important as working hard.   
  • Nimble. We are extremely open, flexible and scrappy, improvising whenever necessary to achieve clients’ goals.  

 Qualifications 

  • 15+ years of strategic market research, advertising, creative or account planning experience with research, advertising, creative, or digital agencies  and/or  experience as a marketing executive, marketing consultant, behavioral scientist, or usability and user experience consultant or researcher 
  • Ability to inspire trust in a client and lead a strategic relationship with them 
  • Pharmaceutical, med tech / med device, consumer health market research experience with patients and health-care professionals 
  • Extraordinary interpersonal skills, easily demonstrated strategic acumen and a passion for solving problems is a must. 
  • Willingness to travel and be flexible in your schedule to accommodate project needs 
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