Programmatic Trader

Chicago or St Louis area or remote

Locations: St. Louis, Orange County, Chicago, Remote

Who We Are

The Digital Intelligence team is a marketing division of Brado that focuses on delivering results for our clients’ online marketing objectives. We assist brands around the world to discover their audiences, enhance their marketing platforms, and minimize waste.

What separates our team from other digital marketing agencies is our devotion to data. Data delivers nearly immediate insight into how much return our clients can yield from marketing investments. We take pride in the fact that we’ve figured out the secret sauce to getting the job done better, because we truly understand our customer’s desired outcomes.

Job Description
The Programmatic Strategist owns strategic planning and campaign execution for assigned clients. This position is both strategic and tactical in scope, requiring the Manager to generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of the Paid Media and Digital Strategy teams. The Programmatic Manager will assist in training other team members on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.

Ideal Candidates Will Have
1. Hands on campaign management experience with DSPs such as:
Google DV360
The Trade Desk
Amazon DSP
etc. etc.
2. Experience with bid management platforms
3. Active campaign optimization skills
4. Strong communication and analytical thinking

Role Objectives:

• Effectively communicate digital strategies and rational for tactical approaches for each campaign
• Execute, manage, and optimize online biddable media campaigns and programs for agency clients (e.g. paid search and social, auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Partner with Analytics team on campaign measurement reporting and insights generation
• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
• Work with media partners to ensure accurate platform implementation
• Troubleshoot issues on all pre-production and live campaigns
• Oversee campaign QA process
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Qualifications
• Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
• 3+ years of experience managing Search, Display, Video, Social and/or Mobile Programmatic Media Buying
• Working knowledge in technologies such as The Trade Desk, DV360, DoubleClick Bid Manager, AOP, AAP and Facebook and Twitter APIs
• Understanding of traditional and interactive media planning elements
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong analytics, organizational, and communication skills
• Client facing experience with the ability to identify risks and effectively manage through issues
• Previous leadership/management experience is a plus
• Strong project management skills
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel