Trek with your customers to find new product opportunities.
We helped a leading alcohol brand find new sources of inspiration for their innovation pipeline.
A global beverage brand found themselves reacting to competitors and internal stakeholders for new product development, more than fielding their customers’ perspectives. To create innovations their customers truly wanted meant inhabiting their world and experiencing their lifestyles and preferences.
How We Helped
Brado curated a series of Consumer Treks for the brand and agency teams so they could experience consumer life across nine trending cities. Each Trek provoked “comfortably uncomfortable” creative situations to inspire new ideas. Teams “speed dated” with Millennials, conducted advisory panels with Gen Z adults, hosted culinary events and scouted for local trends.
Brado then brought all these experiences into the brand’s annual innovation week, where we guided over 300 global employees to translate this inspiration into viable new product concepts.
The Consumer Trek experience created a flood of new, consumer-forward product concepts to fill their innovation pipeline.
Stand up an internal innovation team to create new value and to lead by example.
We helped a global building company launch a “Moonshot,” transforming global communities and inspiring change from within.
The building industry is fragmented and innovation-starved; lagging in digital transformation and surviving with tools and techniques it used over 100 years ago. Today, the surging demand for cost-effective, sustainable places to live, work, play and heal is undeniable. Our client, a global Berkshire Hathaway company, needed new capabilities to truly lead innovation in the way the world builds.
How We Helped
We brought together 40 leaders from across this organization to create a 10-year “Moonshot” – a purpose-driven vision for where and how the brand will lead the transformation of global communities. We selected 12 strategic and innovative employees, enterprise-wide, to translate this vision into tangible new solutions. Through intensive experiential training and on-the-job coaching, we equipped the team with tools and practices, including digital sensing tools to model the evolving “jobs to be done” in building, as well as hybrid research techniques to identify unmet needs across the supply chain.
Brado launched the team at the very core of the innovation initiative and helped them expand their influence within the organization. This transformational approach helped accrue the foundational intelligence to help them enable faster, cheaper and more sustainable building around the world.
Co-create solutions by engaging the people you serve.
We helped a utilities provider deepen and strengthen its community relationship beyond a monthly bill.
A major natural gas provider wanted to increase its public presence and garner customer support as it entered new markets. With increasingly competitive utility markets and environmental impact key, the brand sought to anticipate customer needs to become a value to the community…not just a transaction.
How We Helped
Combining search data, customer data, design thinking and quantitative research, Brado gave the brand a fresh perspective of their customer. We built a branded Community “Listening Lab” – a literal physical lab that reached out to communities across the state. Employees met customers face-to-face, heard their stories and , together, co-created solutions to address customers’ needs, and were included in a quantitative survey to validate and prioritize them.
The brand had never done a “face-to-face” with its customers. They found tangible solutions to shape customers’ brand perceptions and reinforce values around community and environmental impact. The “Listening Lab” is now a permanent feature in the brand’s innovation process.
Uncover real solutions through community immersion.
We helped a global pharmaceutical company increase vaccination rates among under-served communities.
Immunization rates among Native American communities remain low. As part of its global diversity and inclusion strategy, our client wanted to increase vaccine confidence and immunizations among a Native American tribe in North Dakota.
How We Helped
Using Human-Centered Design and deploying this through Brado’s Innovation Lab as a mobile research facility, we launched a community initiative with Nation Tribe members in North Dakota. Partnering with members, healthcare professionals and others in the community, we helped create solutions addressing specific community needs. Hearing their stories and challenges revealed the tension between centuries of tradition and modern healthcare practices – impacting general attitudes toward health and wellness…as well as reduced vaccines confidence.
Working with the community and its healthcare leaders, four viable solutions were created to address vaccination concerns. These are in the next stages of development to help close the immunization gap.