Sense

Increase brand awareness and engagement with display and video ads.

We quickly improved digital engagement of public medical information for our global healthcare client.

The Challenge

An internal division of our global client is continually looking for ways to increase awareness and access to its free medical information – which they provide as a public service to health care professionals and the general public.

How We Helped

We developed and launched international display and video ads (in English and Spanish as they serve the US, Canada and Puerto Rico) to generate awareness for this trusted resource. The ads targeted professional users of the information (e.g., doctors, students and nurses) and the general public.

The Result

Brado measured a 33% lift in branded search impressions for this client over a 120-day period, and saw the ads also increased return user behavior.

Increase attribution insight for sales by using call tracking.

We implemented advanced call tracking for Sparklight Business which provided clarity to improve sales calls.

The Challenge

Sparklight asked Brado to help improve the quantity and quality of sales calls stemming from digital media advertising. After collaborating, the favored approach was to use a call attribution platform to offer clear insight – the channels, campaigns and individual KWs providing the best and worst ROI.

How We Helped

Brado implemented CallRail, a call tracking and recording platform. Brado then integrated this new call tracking technology with Google Analytics, 1st party call reports and paid advertising platforms like Google Ads and Facebook. We further integrated this data to provide clear insights via custom-built performance dashboards created by our data team.

The Result

Brado leveraged this increased attribution to improve understanding of call lead quality – as it related to specific tactics, audiences and channels. Since implementation (early 2020), cost per leads has improved by 30%.

Understanding your customer’s intent.

We activated Salesforce’s customer intent engine to fill content gap, creating $2M in search traffic.

The Challenge

In 2017, our team was brought in by Salesforce, a US cloud-based software company, to integrate and deploy a data-driven approach to the company’s knowledge center architecture and content creation.

How We Helped

Using a combination of Brado’s proprietary tools, we mined search data that influenced ideation and creation of premium content for Salesforce.  This customer-centric approach led to the discovery of the primary driver behind new business prospects for ALL of Saleforce.com.

The Result

A similar data mining and customer-centric approach was used to create an additional $2M in organic search traffic…to a single CRM landing page.

Building trust with your audience.

We helped co-create an engaging content marketing strategy for Quill.

The Challenge

Quill Corporation, an iconic American office supply retailer, connected with Brado to revitalize and refocus their customer-facing content. They wanted to build trust with their customers and increase media placements.

How We Helped

Brado’s digital creative team executed well-researched, beautifully designed  (our humble opinion) and compelling digital artifacts targeted to create top-of-funnel content for specific campaigns, which, in turn, would create link earning opportunities.

The Result

We raised Quill’s customer-facing blog from a low-visibility, low-engagement environment to the company’s number one source of earned media on all of Quill.com.