Opportunity Map®

Somewhere in your target’s mind lies the capacity to believe in the undisputed superiority of your brand. We make the maps.

The Brädo Opportunity Map® graphically shows where your brand lives in the mind of your customer and the path your brand should take to reach its goals. It is ideal for communicating to a global organization or across different specialties and departments to align all stakeholders.

In Opportunity Map form, our insights and recommendations are understood more accurately and more intuitively, and lead to effective, strategically-focused creative solutions.

The Opportunity Map is but one of our Creative Insight Tools. See what Brädo people have to say about all our tools in this short video.