Idea Optimization

Iteratively develop and optimize ideas with consumers.

Optimize ideas during iterative consumer sessions. Brädo’s Creative Strategists will take participants through the ideas, listening for needs to improve, clarify or correct them. This is a dynamic process, with ideas being changed along the way based on feedback. These sessions are quick-moving and clarifying for you and your team. The odds are high that the idea you start with won’t be the same at the end. It will be better!

After the sessions you’ll have iteratively developed ideas and an understanding of consumer interest, relevance, what’s working and what’s not working for each. Consumers evaluate, develop and optimize ideas, taking them from “meh” to “wow.”