Online Interviews & Focus Groups
Online interviews/focus groups are ideal in many situations:
- A difficult to find or reach target audience.
- A geographically diverse sample is required.
- Respondents who are unable to get to a central location.
In addition, conducting groups or interviews online can typically offer a cost and time savings (anywhere from 10-45% depending on the approach used).
Our online interview platform offers a simple, seamless experience.
- The moderator and respondents can see each other.
- Clients can observe and chat with each other and the moderator.
- Any form of multi-media stimuli can be shared and evaluated.