In a world of perceived parity, consumers not only need a reason to believe — they also need a better reason to listen. Our proprietary processes help you create insight-driven, channel-specific message platforms to break through, establish meaning and relevance, and ensure recall of the communication of your brand’s benefits and claims.
Our Component Positioning™ process avoids the “kitchen sink” concepts that say everything yet stand for nothing. We uncover a transformational insight while allowing customers to help shape the functional and emotional elements of your brand’s story to craft a single-minded, high-performing positioning statement.
Voice Check Creative
Designed by former advertising creative directors, Voice Check® eliminates the “beauty contest” approach to creative concepts and focuses on whether ideas meet the most important, already-agreed-to document: the brief, which is why clients AND creatives love it.
Our Messaging processes help teams develop breakthrough, insight-driven, channel-specific messages through integrated qualitative and quantitative approaches. Component Messaging deconstructs and optimizes messages alongside your customer, while quantitative choice models are bundled and evaluated to help prioritize the most compelling messages.
Our Creative Sprint approach is a fast-paced, iterative, collaborative week-long process designed to explore, optimize, and validate ideas with brand and agency teams. The efficient process combines focused, “high touch” research with rapid iteration, immediate evaluation, and interactive team alignment.
Brado’s usability and user experience (UX) processes are designed to help brand teams create, maximize, and maintain insight-based digital interfaces, including branded and unbranded desktop sites, mobile sites, website portals, and applications.
Our usability process combines observation, in-depth probing, task-based testing and search mining to map the UX journey and identify opportunities to optimize.
Our UX processes avoid the pitfalls of prioritizing trendy design, clever tactics, and campaign consistency to deliver on the values, needs, and mindset of the customer.
Drivers of Organization
Our Drivers of Organization and Content (DOC) process aligns your content to customer insight to drive design.
No one can motivate HCPs like HCPs themselves. Our Sales Detail Optimization process allows you to use HCP language to frame your product story in a focused, motivating way to empower your sales teams.
Mechanism of Action (MOA) messaging can either create interest and help differentiate a new treatment or alienate physicians with jargon. Our Scientific Story Testing process evaluates messaging to better communicate how a drug or medical device’s MOA achieves an efficacy and/or safety benefit.