It’s critical to understand the WHY, along with how, when, and where to engage your customers. Applying principles of clinical psychology and behavior economics, along with search mining, natural language processing, and advanced analytics, we deliver an intimate understanding of your customer and the key moments for brand opportunity.
We use a combination of shop-along and surf-along discovery and analytic tools to unearth the intricacies of the total shopper experience and finding subconscious triggers for a deep understanding of your shopper and how to move them.
Our Decision States process uses in-the-moment digital diaries, search mining, and application of advanced analytics to reveal critical touchpoints along with market and innovation opportunities for your brand.
Search and Social
We tap into a consumer’s unfiltered self by using natural language processing to decipher search data and online conversations, so we can learn who is talking about your brand, where, and how.
Motivation Keys is built on Harvard’s “jobs-to-be-done” framework for sparking innovation – the idea that what someone seeks to accomplish (a job) is never simply about function, but also has social and emotional facets. We uncover consumer needs and the resulting benefits that will motivate change. We can then assess the relative size of the areas of opportunity. This process works to either identify the broad areas of opportunity to pursue, or whether to go deep on a specific need area to provide tangible delivery solutions.