Innovation
And Product
Research
We combine unique innovation tools, like new product development sprints, our Innovation Lab (with real-time product prototyping) and in-home/central location product testing logistics expertise. These tools help us lead and drive ideation, prototyping, and diagnostic performance to ensure your product is propelled by insight and ready for success.
Co-Creation Sessions
Our co-creation sessions bring internal stakeholders and customers into a space and framework that fosters creativity and shapes new ideas. Sessions revolve around custom ideation exercises designed to answer unmet needs or “jobs-to-be-done.”
Culture Creator Dinner
When hunting for future-proof ideas, it’s invaluable to engage the people whose values and actions will influence the next set of trends, versus merely chasing the trends. We tap into our exclusive network of category experts and thought leaders (“culture creators”) to participate in a lively, moderated, filmed discussion in a progressive space, over dinner.
Product/Packaging Development and Optimization
Product and packaging experiences are similarly critical, but distinctive. Our Optimization Groups offer a dynamic process for both, with ideas being created and changed based on consumer experience and feedback. These are iterative, quick-moving, clarifying sessions, involving both the consumer and company, and resulting in a complete grasp of interest, relevance, what’s working, and what’s not.
Both require comprehensive teams whose sole focus is proving the driving consumer insight, the value proposition and the fit in the competitive landscape. This entire journey from “meh” to “wow” is nothing short of astounding.
Our approach to the nuances of packaging are equally detailed. Seemingly minor details are the “make or break” for packaging experiences. We ensure these not-so-minor details translate into a truly rewarding customer experience.
Innovation Sprint
Change is inevitable. Adapt, or become outdated. Disrupt, or be disrupted. Brado’s approach to innovation is based on a one-week “fail faster” model that infuses consumer insight with technology to help your company and brand achieve sustained innovation success.
Rapid Prototyping
Packaging is a consistent consumer touchpoint and an often-overlooked potential differentiator in crowded categories. With the Brado Innovation Lab and advanced quantitative evaluation scorecards, Brado can drive any stage of package development – from ideation and prototyping in our Innovation Lab, to measuring appeal, equity and evaluation of handling. This ensures your brand’s package is maximized in market.
