From healthcare to consumer goods, the competitive climate is brutal. Actionable, timely insights are critical to generate decisive market strategies. Real-time target and category research combined with proprietary statistical techniques and solution mapping can help define markets to uncover your brand’s sweet spot…before your competition.
Competitive Landscape & Market
Our proprietary processes establish how consumers perceive the different options in a category based on their role or function. This enables your team to visualize the market landscape to better guide product messaging and identify white space opportunities.
Brand Relationships (Brand Equity)
In today’s dynamic market, brand equity, alone, is a misguided measure of the value of your brand. Through our proprietary Values Link® interviews and Equity Dial, our Brand Relationship process provides a clear picture of the core levers your brand should track and tap for sustained brand relationships.
In an age of constant category disruption, we combine real-time target and category research with a proprietary suite of statistical techniques and solution mapping to define your competitive landscape, both expected and unexpected. You will uncover your brand’s sweet spot for innovation…before someone else does.
Attitudes and Usage
Our Attitudes and Usage Expedition allows you to assess the ever-changing market, explore hypotheses, unlock barriers, and achieve a deep understanding of consumer attitudes, motivations, behaviors, and purchase habits. Obtain the knowledge you need to keep your brand proposition relevant within the competitive landscape.