We apply mixed methodologies thoughtfully, seamlessly, and creatively to maximize insight. These proven approaches range from interviews, focus groups, quantitative surveys, workshops, and co-creation to AI-powered online sessions, ethnography, biometrics, and natural language processing, Culture Creator Dinners and proprietary consumer-to-consumer empathy sessions.
Traditional qualitative is defined by “respondents” and “moderators” engaging in a sterile, forced exposure environment. Our qualitative focuses on empowering “participants” to work with us to solve a problem, rather than using them as a sounding board. Key approaches include: one-on-one, in-depth interviews (IDIs), Focus Groups, Co-Creation Sessions, and Biometric-monitored research.
Our proven workshop processes are designed to ensure all stakeholders “hear it,” “get it” and are excited and, most important, aligned to act on key learnings immediately, regardless of function, organization level, or business challenge.
We conduct a variety of workshops – from Acceleration Workshops, which create ownership in the business vision and activation, to Empathy Safari Sessions, where teams “walk in the shoes” of patients or customers to understand their challenges. The common thread for all is they’re highly interactive, going beyond the research to get real-time consensus of priorities, opportunities, plans, roles, and timelines.
We tap customizable online community platforms to engage customers over a period of time (as few as four days to as long as a full year) through a series of real world “missions,” private, introspective exercises, and group discussion and debate. These communities allow us to capture experiences and perspectives in real time to truly understand the nuances of the journey at each step.
Online communities are a multi-dimensional solution for exploratory or evaluative research using the power of peer to peer discussion, creative projective exercises, iterative engagement, and in-depth private probing to achieve insight.
Quantitative Surveys: AI-Powered Online Survey, AI-Assisted Live Chat Sessions
Brado uses AI-driven digital tools to evaluate ideas through large-scale live discussions or rolling quant-style surveys. Both approaches deliver personal, unbiased reactions to ideas as well as the “wisdom of the crowd” perspective.
AI-Powered Crowd Intelligence: A custom-designed survey combining the power of crowd intelligence with the expertise of Brado Creative Strategists to create inspiring, quantifiable insight.
AI-Assisted Live Chat: A dynamic live conversation with your target, facilitated by a Brado Creative Strategist and AI-assisted to generate rich qualitative feedback at scale.
Sometimes self-reported (qual or quant) data is not enough. Sometimes you need to dive deeper into the nuance of a customer’s life and experience to understand the things that truly matter. Whether in person or online, our ethnographic work uncovers the unsaid details that drive decision-making. Key approaches include: In-Home Ethnography, Surf-Alongs, and Shop-Alongs.
Even the best primary research methods have blind spots and limitations to understanding genuine customer intent and truth. We use proprietary tools to gather and analyze unfiltered customer behavior to fill in those gaps. Key approaches include: Search and Social Listening, and Natural Language Processing.
To crack a complex, sensitive or future-facing challenge, it’s sometimes useful to recruit and engage participants in a non-traditional way. Whether that’s removing ourselves from the equation in research, ideating alongside “stretchy-brain customers” or engaging “culture creators,” we use unique methods to uncover insight. Key approaches include: Co-Creation Sessions, Consumer-to-Consumer (C2C) Empathy Sessions, and Culture Creator Dinners.