Brand success is more than who to prioritize or how and when to engage them; it’s having your team aligned with it. We ensure this by capturing the authentic consumer voice and applying proprietary analytics. Our Segmentation processes reveal your customer on a deeply personal level, providing powerful insight to influence their choices today and future behaviors.
We capture the authentic customer voice and apply proprietary advanced analytics that help clients understand their customer to influence current choices and anticipate future behaviors.
Values Link® was developed by a clinical psychologist to find the link between a customer’s inner priorities, values, and ambitions and those of the brand. This process is the most honest, raw, intimate conversation you will have with your target.
VistaLens was built by our segmentation experts to provide a more complete picture of—and stronger connection to—your key customers. VistaLens creates a rich, detailed understanding of their lifestyle, their values, and the resources shaping their health and financial priorities. It also puts a lens on their purchasing journey styles and where, when, and how they connect — be it through digital technology or conventional media channels.
Customer-to-Customer (C2C) Immersions
Sometimes, especially among sensitive or high-emotion topics, it’s beneficial to remove ourselves from the equation (almost) entirely. Our C2C sessions empower a respondent “leader” to recruit peers and facilitate a discussion in their “natural habitat” – among people they know and trust, allowing them to be their unfiltered selves without fear of judgment or disagreement.