Our expert team helps you make data-based decisions for a proven competitive edge.
Data Mining Tools
With our proprietary data mining tools, we unlock your customers’ actual questions, thoughts, and intentions. Using natural language processing (NLP) and language clustering algorithms, we reveal your customers’ true online behavior — which may surprise you.
Our data science team uses competitive intelligence and search intent data to design your customized keyword strategy. In other words, our proprietary tools and expertise let us create a keyword strategy designed to help you rank better on search engine results pages — which helps the right customers find you.
Once we know what your customers are searching for, we methodically research your industry, competition, and market with our competitor analysis tools. When we know what your customers want and what your competitors do, we create a plan to reach your customers more effectively.
Content Gap Analysys
With the help of our market research and data, we map out your customers’ questions, concerns, and goals. We then compare these topics to your current content offerings and explore any market gaps. We base everything we do on current search data, which means we can more accurately define your primary audience and target your messaging to capture as much of your online opportunity as possible.
Digital Marketing Audit
Your metrics are unique. You know you want to improve them, but you may not be sure how. We investigate your KPIs in order to pinpoint new growth opportunities and identify any waste in efforts or ad spending. Then, we audit the strategies you currently use to market your business online to find ways to make your metrics more competitive.
Website Health Audit
To stay competitive, you should ensure your website’s technical foundation is solid. Our website audit process helps you understand how you can deliver the most impact and achieve your company’s goals for growth, sustainability, efficiency, and more. And to keep your website performing at its best, we’ll locate, diagnose, and help you overcome any obstacles.