Sue Ellen Bohac
Brado’s culture has undergone a dramatic transformation and Sue Ellen is an integral reason for it. Her considerable experience and ascension – from ad agency research analyst to thought leader sitting in the client seat to creator of a pioneering qual/quant blend approach to market research – brings best-in-class strategic marketing guidance to Brado.
Sue Ellen’s professional dynamism and passion are driven by an unsurpassed understanding of her customers. Whether consumers or professionals, US or global, customer empathy is always the core driver for Sue Ellen, aligning perfectly with Brado’s mission to transform lives. It’s fueled Sue Ellen’s success, from start-up disruptors to Fortune 50s needing a crucial marketplace pivot.
Parlaying her Fortune 200 experience into becoming the architect of SMI-Alcott, Sue Ellen created a distinct marketing framework process and authored their powerful marketing matrix targeting model – both helping clients elevate their consumer understanding and fuel business growth. Her success then, and now at Brado, relies as always on her uncanny ability to find customers’ true needs, drivers, feelings and affinities to identify global business opportunities that are fresh and authentic.