Mary Pat Jacobs

Mary Pat Jacobs   Mary Pat Jacobs joined the Brädo team in 2010 from the agency side. With a background in Account Planning, Mary Pat was the lead strategist for a variety of both national and local accounts, with specific experience in healthcare, consumer packaged goods and telecom. She has extensive experience in identifying and articulating consumer insights, utilizing social media and developing brand positioning and creative strategies.

At Brädo, Mary Pat has applied both traditional and digital approaches to strategic projects including whitespace ideation, brand positioning, message creation, advertising optimization, online user experience and new product development for organizations like Merck, Johnson & Johnson, AB/InBev, Chili’s and KFC. She has significant experience in the pharmaceutical category, specifically the subcategories of insomnia, respiratory diseases, allergies, women’s health, sexual health, pediatric vaccinations, surgical supplies and heart health, having worked extensively with both HCCs and HCPs.

Mary Pat enjoys adventures local and abroad, from touring breweries in St. Louis to riding the rails in Tokyo.