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A.I. isn’t going away. This is your wake up call.

On May 10, 2023, Google announced plans to release a generative AI-based search experience, marking the most advanced update to the search engine in its 25-year history. This update marks a pinnacle moment after the last six months of rapidly accelerating media coverage, global conversation, application development, and consumer adoption of generative AI.  Upon its …

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Transform or Fall Behind

Chances are, you’ve heard about ChatGPT. OpenAI released this powerful AI system free to the public on Nov. 30, 2022. Trained on vast amounts of online data, AI systems like Chat GPT answer complex questions, carry on human-like conversations, produce original essays in a few seconds — and they’re about to massively disrupt how you …

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A.I. Is Driving Innovation in Healthcare Marketing

Focused, serious medical scientists analyzing research scans on a computer

The Same AI Changing Healthcare Is Transforming Healthcare Marketing, Too One of the biggest challenges in both healthcare and marketing? Time. Not enough of it to take in the information we need to fully understand the issue at hand and recommend the best solution. And not enough to effectively communicate with colleagues and customers.   While …

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Best Practices From CPG for Healthcare Marketers

The possibilities of what advertising can achieve has been dramatically increased with the digital revolution. But not all industries have caught up with these new possibilities. This post is targeted at healthcare marketers and provides them with a broad spectrum of ideas and tactics that are drawn the consumer packaged goods (CPG) industry – one of the first and most sophisticated practitioners of digital advertising.

Journey Maps Best Practices

The customer journey map is a key tool that potentially helps us see the world from the customer’s point of view and provides us with the direction we need to ease and accelerate that journey.

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