Cracking the Code: Why Google’s PMAX needs AI and human optimization to thrive
A Hammer isn’t a Swiss Army Knife A tool is only as effective as the person using it. Granted, it doesn’t take
January 24, 2025
THE LATEST
U.S. Supreme Court Ruling Puts TikTok in Limbo for Brands
The United States Supreme Court had unanimously ruled that TikTok will be banned in the U.S. starting January 19th unless its parent
January 21, 2025
Tackling Higher Education’s Challenges Through Innovative Marketing Solutions
As universities face budget constraints, inefficiencies, and heightened competition, data-driven marketing and digital engagement platforms offer a powerful path to drive enrollment
January 2, 2025
Harnessing Conversational AI to Navigate the Future of Higher Education
The landscape of the U.S. job market is undergoing a significant transformation. A Georgetown University report projects a 21% growth in jobs paying
December 13, 2024
When Digital Media Shifts, So Does Everything
Marketing doesn’t look the same as it did 10 years ago — or even last year. Yes, emerging technologies play a role.
December 9, 2024
We’re Taking AI Personal
Of the mountains of challenges brands continually face, finding the perfect way to connect with their consumers will always be the tallest
November 18, 2024
Understanding the Customer Journey: Lessons from a 2-Year-Old
My chunky, snotty two-year-old toddler is teaching me how to make sense of the customer journey. (Stay with me on this.) He
September 27, 2024
Brado and Accrete Expand Conversational AI Engagement Platform into Orthopedic Service Line
In a high-tech, complicated world, consumers want answers instantaneously. But when it comes to their health, they not only want guidance quickly
September 27, 2024
Brado and Accrete Partnership Opens Doors for Conversational Engagement in Critical Healthcare Journeys
Last year, we launched Catherine, an AI-powered conversational engagement platform that provides tailored, 24/7 support to dementia caregivers. With Catherine, we’re supporting people
September 27, 2024
Case Study: WashU Olin School of Business
Olin Business School challenged Brado to increase the number of students who move through the enrollment pipeline for their MBA programs. Additional
September 3, 2024
Case Study: TENEO
The Solution Through research, we learned it’s not enough to tout the outstanding results surgeons can achieve with TENEO. We needed to
August 30, 2024
Case Study: Catherine
One in nine Americans over 65 have dementia. Almost always, a family member is their caregiver. And every one of those caregivers
August 29, 2024