When Patients Turn to AI, Providers Must Still Lead
In a recent Wall Street Journal essay, writer Daniel Akst described something that’s becoming all too common in healthcare: after struggling to reach his
November 5, 2025
THE LATEST
Brado Selected to Join CMS’ Landmark Health Technology Ecosystem Initiative
Brado is proud to have been selected by the Centers for Medicare & Medicaid Services (CMS) to join a bold new initiative
August 1, 2025
Navigating the new markers of trust and influence as a healthcare brand
We’ve all done it. Turned to Dr. Google, DocTok, or the latest AI chatbot for health advice, either because it’s too embarrassing,
July 31, 2025
Balancing the Short and Long Game of Healthcare How Generative Search is forcing a new prioritization of consumer engagement experiences
Generative search is set to redefine how consumers seek and engage with information. For marketers, it will fundamentally shift the paid and
July 14, 2025
Better Patient Engagement. Better Patient Outcomes. How Conversational AI can help hospital systems succeed in the transition to value-based care.
Value-based care is primed for a breakthrough moment in 2025. According to Becker’s Healthcare, more “health systems are determined to make progress
July 8, 2025
AI is Rewriting the Rules — Here’s How Healthcare Wins
Generative AI is fundamentally reshaping how patients find and choose care. Health systems that move now can lead the next era of
May 15, 2025