Healthcare

Amazon + One Medical: The Next Wave for Healthcare

Woman getting a bandaid placed on her shoulder

Amazon has declared their intent to disrupt healthcare. Are you ready?  The $3.9 billon acquisition of One Medical positions Amazon to offer comprehensive primary care both through employee benefit programs and directly to individuals. With access to 188 medical offices in 25 U.S. markets that work with more than 8,000 companies, Amazon gains a direct-to-consumer …

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Best Practices From CPG for Healthcare Marketers

The possibilities of what advertising can achieve has been dramatically increased with the digital revolution. But not all industries have caught up with these new possibilities. This post is targeted at healthcare marketers and provides them with a broad spectrum of ideas and tactics that are drawn the consumer packaged goods (CPG) industry – one of the first and most sophisticated practitioners of digital advertising.

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