Conversational-AI Engagement: Higher Education

Stand Out in Higher Education

Transform Enrollment and Engagement with Brado Conversational-AI Engagement

In today’s competitive higher education landscape, attracting, engaging, and retaining the right students is more challenging than ever.

Traditional lead generation methods—such as direct mail, email lists, and cold outreach—are costly, ineffective, and fail to help institutions and prospective students find the right fit.

To succeed in this crowded market, institutions must embrace innovative strategies to attract, engage, and guide students toward the programs where they’ll thrive.

Brado’s Conversational Engagement Platform (CEP) is a transformative approach to student enrollment and engagement. By leveraging agentic generative AI, our proprietary Mile ZeroSM targeting strategy, and deep insights into the student journey, Brado’s CEP helps institutions connect with, engage, and ultimately enroll students who are the best fit for their programs—students who will thrive and contribute to their academic communities.

Why Brado’s CEP is the Key to Higher-Ed Success:

Brado’s CEP provides personalized, 24/7 engagement that helps prospective students navigate the complexities of choosing the right program. Early engagement through our Mile ZeroSM targeting strategy builds trust, leading to higher enrollment rates and a more engaged student body.

From initial touchpoints to final enrollment, our tailored strategies align with students’ readiness to enroll, reducing acquisition costs and marketing spend while driving superior results.

Brado’s CEP delivers the right information at key decision points, empowering students to make informed choices. This personalized support minimizes melt rates and ensures students stay committed, converting prospects into long-term students aligned with your institution’s mission and values.

Brado’s CEP automates routine tasks and manages inquiries, freeing up your team to focus on high-value, strategic interactions.

By showcasing your unique programs and engaging students who will thrive in your academic community, Brado’s platform ensures you stand out in an increasingly competitive market.

Case Study: Transformational Outcomes

Brado’s Conversational Engagement Platform is already helping institutions optimize their demand engines and achieve impressive results.

For example, a Midwest private college saw:

56%increase in enrollment
60%reduction in student acquisition costs
116%increase in conversion from initial inquiry to application within the first six months.

Prospective students have shared that the platform’s support “relieves anxiety” and “inspires confidence,” helping them feel assured in their decision-making process.

Blake-DeCola.jpg

Blake DeCola

General Manager, Digital Marketing

Blake joined Brado from Publicis-owned Epsilon, where he helped lead an eight-figure division focused on delivering data-driven digital solutions to brands.

If you want to talk Higher Education, contact Blake:

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25 years helping organizations win with insight

1996

Founded in 1996, Brado began as a creative ad agency. Quickly, Brado recognized something missing in the marketplace. Few, if any, businesses were using insight to create communications that could change consumer behavior. Brado became a strategic market research firm with a core belief — in a world of parity, insight wins. We set the standard for achieving insight, using it to inspire organizations to be bold in the marketplace.
 

2017

After 20 years of achieving insight for Fortune 100 companies, Brado acquired several top tier digital and healthcare firms in 2017, creating an innovative structure for engaging consumers in life’s critical moments. Our new business model combined consumer insight expertise with cutting-edge digital skills, fueling growth and success for our clients.

2022

In 2022, Brado partnered with Bon Secours Mercy Health (BSMH) to create the Conversational-AI Engagement Platform. Instead of using self-serving ads that interrupt consumer lives, we now have meaningful conversations with them. The Brado CEP merges consumer insight with generative AI to deliver transformational consumer experiences and measurable organizational growth.

Today

Today, Brado offers industry leading market research and digital marketing services while developing our CEP — our differentiated technology solution. With a focus on healthcare and higher education, we remain committed to using insight to drive organizational impact, continuously innovating for the future.

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